ABOUT

Virtual CFO

HOW THE VIRTUAL CFO GROUP BEGAN

The 3S CFO Group was established in early 2013 with a team of consulting CFOs with many years of experience working as CFOs with small and medium sized businesses from $0.5m to more than $150m turnover. Founder, Colin Wright, saw the emerging Virtual CFO industry as a huge opportunity to deliver significant value to a range of small and medium-sized businesses. Technological  advances in cloud based management systems and a move away from trying to fill “lumpy” jobs with direct employees is driving this new industry. In 2019, the 3S CFO Group became The Virtual CFO Group Australia, serving businesses with virtual CFO services, CFO consulting, and related services.

THE VIRTUAL CFO GROUP MISSION

Our mission is to assist small and medium sized businesses to achieve improved financial performance. We will deliver this by enabling them to have critical reporting and analysis to support improved decision making and drive accountability at every level of the organisation.

OUR VIRTUAL CFO VALUES​

Our values are important to ensure our clients can be confident that we can deliver positive outcomes and that they can trust in our services. Our values include:

  • Honesty and integrity
  • Empathy for clients and their stakeholders
  • Passion for delivering high value outcomes
  • A focus on continuous improvement
  • Supporting our people to develop their capabilities

MEET THE EXECUTIVE TEAM LEADERS

Colin Wright CPA

Virtual CFO

Colin is an experienced accountant with 25 years’ experience in financial management of SME businesses. He has held shareholdings and Directorships in a number of these businesses.

Colin established the 3S CFO Group to assist SME business owners to better manage their performance and achieve their financial goals. After many years working closely with banking partners and investors, he has a clear understanding of the financial needs of businesses and investors.

Robin Snelling CA

Virtual CFO

Robin has held senior financial management roles for over 25 years. He was CFO for Leader Newspapers, a subsidiary of News Corporation, for much of this time, during a period of considerable change in the newspaper industry.

​For the past 5 years, Robin has worked with SME clients from a variety of industries, including trades and services, manufacturing, wholesale and professional services. The financial reporting introduced to his clients bring clarity on how products/markets/services are performing and where owners should focus their efforts to get the best return.

Peter Burgess

Virtual CTO

A technical and enterprise architect with 25 years’ experience developing solutions across multiple industries, Peter has worked on projects for Nokia, IBM, European Commission, and government in Victoria, Australia. Peter holds a degree in Accounting and is an expert in cloud services (eg: Xero) integration.

Melanie Williamson

Virtual CMO

A teacher, speaker, consultant, and practitioner in everything to do with strategic marketing across many different industries, Mel is the acting CMO of a leading technology company and can walk the talk as a proven giant-killer and industry disruptor on the internet with search-driven businesses. Rapid diagnosis and prescriptive marketing by Mel can connect or reconnect products and services with more interested audiences and potential buyers, driving business growth. Improve results delivered by existing departments and service providers.

Erika Galang

Accountant

Karen Rafferty

Senior Bookkeeper

Karen commenced her career as an industrial engineer with Australia Post. She then successfully built a business with her husband taking the business from start up to around 50 employees over an 8 year period. Karen managed the financial affairs of the business while her husband was responsible for the operational side of the business.

​Karen is a key member of the 3S CFO Group team and her experience and knowledge adds significant strength to the service levels offered by the group.

Graeme Wright

Systems Developer

Graeme has over 25 years’ experience in the IT industry, 18 of which were with IBM where he was the development lead for numerous collaboration and workflow applications and holds several Lotus Notes development accreditations.

For the last 18 months Graeme has taken on the challenge of data mining, analysis and reporting for the SME sector.

…plus the virtual CFO team and industry advisory panels

WE’RE RECRUITING